{"id":2412,"date":"2024-02-08T20:54:07","date_gmt":"2024-02-08T20:54:07","guid":{"rendered":"https:\/\/editorial.buluttan.com\/?p=2412"},"modified":"2024-03-04T16:39:10","modified_gmt":"2024-03-04T16:39:10","slug":"eq-ticarete-buluttandan-hava-zekasi-dokunusu","status":"publish","type":"post","link":"https:\/\/editorial.buluttan.com\/?p=2412","title":{"rendered":"E\/Q-Ticarete Buluttan’dan Hava Zek\u00e2s\u0131 Dokunu\u015fu"},"content":{"rendered":"\n

E\/Q Ticaretin Bug\u00fcn\u00fc ve Yar\u0131n\u0131<\/strong><\/h2>\n\n\n\n

G\u00fcn\u00fcm\u00fczde t\u00fcm D\u00fcnya\u2019da e-ticaret zirve noktas\u0131n\u0131 ya\u015famaktad\u0131r. Forbes\u2019e g\u00f6re 2024 y\u0131l\u0131nda 6.913 trilyon dolarl\u0131k perakende e-ticaret sat\u0131\u015f\u0131n\u0131n 2026 y\u0131l\u0131nda 8.148 trilyon dolar<\/a> olmas\u0131 beklenmektedir. <\/p>\n\n\n\n

Sadece Amerika Birle\u015fik Devletleri\u2019nde 22.4 milyon kullan\u0131c\u0131 y\u0131ll\u0131k 57.6 milyar dolar\u0131<\/a> \u00e7evrimi\u00e7i pazarlarda harcamaktad\u0131r. Bur harcamalar\u0131n 4.6 milyar dolar\u0131n\u0131 ise haz\u0131r yemek ve g\u0131da harcamalar\u0131 olu\u015fturmaktad\u0131r. <\/p>\n\n\n\n

Her ge\u00e7en g\u00fcn artan kullan\u0131c\u0131 say\u0131s\u0131yla birlikte talebin de art\u0131\u015f\u0131 talep edilen \u00fcr\u00fcnlerin zaman\u0131nda ve g\u00fcvenle ula\u015ft\u0131r\u0131lmas\u0131n\u0131 i\u00e7in daha iyi bir optimizasyon gereklili\u011fini de birlikte getirmektedir. Operasyonlar\u0131 zorla\u015ft\u0131ran tek etken kullan\u0131c\u0131 say\u0131lar\u0131n\u0131n artmas\u0131 de\u011fildir. \u0130klim de\u011fi\u015fimiyle birlikte de\u011fi\u015fen hava desenleri hava tahminini zorla\u015ft\u0131rmakta ve etkilerini art\u0131rmaktad\u0131r.<\/p>\n\n\n\n

Hava Durumu E\/Q Ticarette Nas\u0131l Bir Etkiye Sahiptir?<\/strong><\/h2>\n\n\n\n
\"moto<\/figure>\n\n\n\n

Hava Kaynakl\u0131 Talep De\u011fi\u015fimi<\/h2>\n\n\n\n

Mevcut hava durumu \u00e7ok ya\u011fmurlu, karl\u0131, \u00e7ok so\u011fuk ya da \u00e7ok s\u0131cak gibi rahats\u0131zl\u0131k verici durumlardaysa d\u0131\u015far\u0131 \u00e7\u0131k\u0131p markete veya restorana gitmek yerine teslimat hizmetleri tercih edilmektedir. Bu da do\u011frudan talebin art\u0131\u015f\u0131 anlam\u0131na gelmektedir. <\/p>\n\n\n\n

Fakat yukar\u0131daki gibi hava durumlar\u0131 talebi art\u0131rmas\u0131n\u0131n yan\u0131nda ayn\u0131 zamanda operasyonel zorlu\u011fu da beraberinde getirmektedir. Ayr\u0131ca bu sadece yemek teslimat\u0131yla s\u0131n\u0131rl\u0131 de\u011fil. Market hizmetlerinden kurye filolar\u0131na ya da mikro mobiliteye kadar, t\u00fcketici ilgisini do\u011frudan etkiler. <\/p>\n\n\n\n

Bu konuda hizmet veren \u015firketler proaktif kararlar alabilmek i\u00e7in g\u00fcvenilir ve zaman\u0131nda hava tahminlerine ihtiya\u00e7 duymaktad\u0131r.<\/p>\n\n\n\n

\"dynamic<\/figure>\n\n\n\n

Yerel Havaya G\u00f6re Dinamik Reklamlar<\/h2>\n\n\n\n

Yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re b\u00f6lgesel hava durumunu i\u00e7eren dinamik reklamlar insanlar\u0131n %72<\/a>\u2019si \u00fczerinde olumlu etkiye sahip oldu\u011fu g\u00f6zlemlenmektedir. Bu reklamlar g\u00fcne\u015f kremi, so\u011fuk i\u00e7ecekler ya da ya\u011fmurluk gibi \u00fcr\u00fcnler \u00fczerine kullan\u0131labilece\u011fi gibi b\u00f6lgesel hava durumuna g\u00f6re film \u00f6nerileri gibi hizmetler i\u00e7in de kullan\u0131labilmektedir. <\/p>\n\n\n\n

\u00dcnl\u00fc bir so\u011fuk \u00e7ay markas\u0131n\u0131n Facebook \u00fczerinden yapm\u0131\u015f oldu\u011fu termo-aktive bir kampanya ile bunu ba\u015farm\u0131\u015ft\u0131. Video reklam\u0131, s\u0131cak havalarda tetiklenerek 6,9 milyondan fazla ki\u015fiye<\/a> ula\u015ft\u0131rmay\u0131 ba\u015farm\u0131\u015ft\u0131r. Bunun gibi reklamlar\u0131n planlanmas\u0131 i\u00e7in g\u00fcvenilir ve zaman\u0131nda hava tahminlerine ihtiya\u00e7 duyulmaktad\u0131r. <\/p>\n\n\n\n

Hava durumuna ba\u011fl\u0131 \u00fcr\u00fcnlerin \u00f6ne \u00e7\u0131kar\u0131ld\u0131\u011f\u0131 ya da indirime sokuldu\u011fu pazarlama stratejisinde ise yerel \u00f6l\u00e7ekte ger\u00e7ek zamanl\u0131 ve g\u00fcvenilir hava bilgilerine ihtiya\u00e7 duyulmaktad\u0131r.<\/p>\n\n\n\n

Buluttan Hava Zek\u00e2s\u0131: E\/Q Ticaret \u0130\u00e7in Stratejik Bir Partner<\/strong><\/h2>\n\n\n\n

Buluttan Hava Zek\u00e2s\u0131<\/a> \u00fcr\u00fcnlerinden SkyWatch<\/a>, sahip oldu\u011fu y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fckte ge\u00e7mi\u015f, anl\u0131k ve gelecek hava zek\u00e2s\u0131n\u0131 kullanarak E\/Q-ticaret m\u00fc\u015fterilerinin hava kaynakl\u0131 al\u0131m al\u0131\u015fkanl\u0131klar\u0131n\u0131 yerel \u00f6l\u00e7ekte analiz edilmesine olanak tan\u0131r.<\/p>\n\n\n\n

Mikro lojistik operasyon personelleriniz web tabanl\u0131 ve mobil uyumlu bir \u015fiddetli hava durumu kontrol paneline eri\u015febilirler. Bu panel sayesinde, hiper-yerel \u00f6l\u00e7ekte hava risklerini anl\u0131k olarak g\u00f6zlemleyebilir, risklerin nerede, ne zaman ve ne kadar \u015fiddetli olaca\u011f\u0131n\u0131 anlayabilir, ger\u00e7ek zamanl\u0131 radar g\u00f6r\u00fcnt\u00fclerini izleyebilir ve i\u015flemlerini hava durumuna uygun \u015fekilde d\u00fczenleyerek gelecekteki a\u015f\u0131r\u0131 hava olaylar\u0131na kar\u015f\u0131 \u00f6nlem alabilirler.<\/p>\n\n\n\n

Mahalle baz\u0131nda sundu\u011fu y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fckl\u00fc hava zek\u00e2s\u0131 sayesinde dinamik pazarlama kampanyalar\u0131na olanak tan\u0131r. G\u00fcncel hava ko\u015fullar\u0131na uygun hedefli reklamlar olu\u015fturun, b\u00f6ylece \u00fcr\u00fcnlerinizi m\u00fc\u015fterilerinizin bulundu\u011fu b\u00f6lgedeki hava durumuna g\u00f6re \u00f6ne \u00e7\u0131kar\u0131n.<\/p>\n\n\n\n

Buluttan Hava Zek\u00e2s\u0131\u2019n\u0131n \u00fcretti\u011fi 6 ay tahmin ufkundaki hiper-yerel sezonsal analizler ile tratejik karar al\u0131m s\u00fcre\u00e7lerinizi iyile\u015ftirin ve havan\u0131n i\u015f ak\u0131\u015flar\u0131n\u0131za olan potansiyel etkisinin aylar \u00f6ncesinden \u00f6n\u00fcne ge\u00e7in.<\/p>\n","protected":false},"excerpt":{"rendered":"

E\/Q Ticaretin Bug\u00fcn\u00fc ve Yar\u0131n\u0131 G\u00fcn\u00fcm\u00fczde t\u00fcm D\u00fcnya\u2019da e-ticaret zirve noktas\u0131n\u0131 ya\u015famaktad\u0131r. Forbes\u2019e g\u00f6re 2024 y\u0131l\u0131nda 6.913 trilyon dolarl\u0131k perakende e-ticaret sat\u0131\u015f\u0131n\u0131n 2026 y\u0131l\u0131nda 8.148 trilyon dolar olmas\u0131 beklenmektedir. Sadece Amerika Birle\u015fik Devletleri\u2019nde 22.4 milyon kullan\u0131c\u0131 y\u0131ll\u0131k 57.6 milyar dolar\u0131 \u00e7evrimi\u00e7i pazarlarda harcamaktad\u0131r. Bur harcamalar\u0131n 4.6 milyar dolar\u0131n\u0131 ise haz\u0131r yemek ve g\u0131da harcamalar\u0131 olu\u015fturmaktad\u0131r.… Continue reading E\/Q-Ticarete Buluttan’dan Hava Zek\u00e2s\u0131 Dokunu\u015fu<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[7,76],"class_list":["post-2412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-endustriler","tag-tr","tag-e-ticaret-ve-perakende","entry"],"acf":{"h1_tag":"E\/Q Ticarete Hava Durumunun Etkisini Ke\u015ffedin"},"yoast_head":"\nE\/Q-Ticarete Buluttan'dan Hava Zek\u00e2s\u0131 Dokunu\u015fu - Buluttan Blog<\/title>\n<meta name=\"description\" content=\"G\u00fcn\u00fcm\u00fczde D\u00fcnya\u2019da e-ticaret zirve noktas\u0131n\u0131 ya\u015farken Buluttan Hava Zek\u00e2s\u0131'n\u0131n e-ticarette sizi nas\u0131l bir ad\u0131m ileriye ta\u015f\u0131yaca\u011f\u0131n\u0131 ke\u015ffedin\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E\/Q-Ticarete Buluttan'dan Hava Zek\u00e2s\u0131 Dokunu\u015fu - 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